Dow Jones recently issued the following announcement.
The Wall Street Journal today launched The Experience Report, a new digital offering that delivers news and analysis on the ways that companies optimize data, technology and design to drive successful interactions with their customers and employees.
The Experience Report will provide insights about experience through up-to-the minute news, interviews, explanatory journalism and videos. There will also be a weekly newsletter, emailed every Wednesday, highlighting the best of WSJ’s exclusive reporting on the strategies that companies use to create experiences that resonate.
“We are excited to tackle this growing discipline as companies increasingly focus on experience as a key strategic issue,” said Kimberly Johnson, Professional Products Editor at The Wall Street Journal. “From improving the user interface on their apps to applying data for better personalization, our reporters will cover what companies are learning as they use experience management techniques to drive results.”
As a sponsor, SAP will supplement the Journal’s news coverage with custom content that focuses on helping companies of all sizes and in all industries run at their best by understanding what’s happening in their business, why it’s happening and what will happen next, and using that data to deliver the best experiences possible to their customers and employees.
The SAP content will be uniquely produced for the The Wall Street Journal Experience Report, entirely by SAP. The Wall Street Journal news department will not be involved with the creation of any content produced by SAP. The content produced by SAP will be clearly labeled.
“SAP, together with Qualtrics – the leading experience management platform – is excited to launch The Experience Report with The Wall Street Journal to provide a cutting edge resource for understanding the world of Experience Management,” said Alicia Tillman, CMO of SAP. “Today, we live in the Experience Economy and capitalizing upon data, tech, and design is paramount to drive success. SAP and Qualtrics are best positioned to equip readers with the intelligence they need to win in an experience-driven world.”
“We have a long standing, multi-faceted marketing and product relationship with SAP,” says Josh Stinchcomb, Global Chief Revenue Officer for The Wall Street Journal and Barron’s Group. “This custom content collaboration is exciting and emblematic of how brands are increasingly looking to share their thought leadership by helping make contextually relevant editorial environments possible through sponsorship. Smart, effective and a win for readers and marketers alike”
Steve Severinghaus
Senior Director, Communications
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