Joco Today

Johnson County spent $2,281,697 on men's collegiate football teams in 2023, an increase of 16.8% over the previous year, according to the U.S. Department of Education.

This translates to roughly 16.9% of all spending for sports teams at the three universities in the county during the 2023 season.

The average sports expenses at Johnson County have grown 79.9% since 2010.

College football is one of the biggest sports in the U.S., with some college teams eclipsing NFL teams in terms of attendance and profit.

In 2022, after a decades-long fight, student athletes nationwide gained the right to profit from their names, likenesses, and images as a result of a flurry of new state laws and an NCAA policy change.

Year	Football Team's Expenditures	% from grand total sport team expenditures
2023	$2,281,697	16.9%
2022	$1,953,627	17.4%
2021	$1,640,715	16.6%
2020	$1,298,693	14.7%
2019	$1,192,271	14.2%